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True customer satisfaction (MMA)

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Amanda Seyfried
Sales & Marketing, Alien Ltd.

MMA (customer satisfaction analysis)

Companies are setting up call centers to determine the satisfaction of their customers.

Examples of conversations: “My name is ………. I call from the company …………… Are they satisfied with the services of the company …… ? How many points would they award to this service?

In this way they can only partially ascertain the customer experience. The real experiences are usually not shared with the call center for various reasons.

If they do not shy away from the truths, we can learn that for them.

Do they have courage?

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